Bounce Rate is the percentage of visits on a blog page where visitors who enter immediately leave the page (close the page) then switch to another page. This is said because visitors do not like the content.
In a simple bounce rate (bounce rate) can be interpreted as the dissatisfaction of visitors about the content and appearance of the blog that we have because it is not useful and boring. With the dissatisfaction of these visitors can increase the blog bounce rate is high, because visitors immediately close the blog without reading the contents first.
The blog's bounce rate can be said to be the best, which has a smaller percentage, many say that it ranges from 20% to 30%. The calculation is also quite simple. For example, in one month your blog has 50,000 visits, while visitors who read only one page number 2,000. thus your blog's bounce rate is 4%. The following is the bounce rate calculation formula.
Bounce Rate = (Number of visitors who only open one page / Total visitors) X 100%
In order to make your blog's performance even better, you must make a blog bounce rate benchmark of 20% as the maximum value. To be able to find out how much the bounce rate of your blog uses the facilities provided by Google, namely Google Analytics.
How to Overcome High Bounce Rate
The high and low bounce rate of a blog can be overcome by making changes in several parts, including:
1. Increase Blog Loading Speed
Blogs that have better blog loading speeds can prevent readers from canceling visits to pages that will be opened. So that the faster loading the blog, the better.
2. Using Responsive Templates
To support the first way, namely the loading speed of your blog, you have to replace your blog template that is not yet mobile (responsive) to be responsive.
3. Layout of Blog Design Must Be Easier
To get the best bounce rate, your blog must have a good design layout and make it easier for visitors. So that blogs that have a complicated layout and are difficult to trace will make the reader lazy to browse the content on the blog and choose to immediately leave it.
4. Write Content that is useful and interesting to the reader
Blog content that is less attractive will also make the reader not feel at home visiting him for a long time. Readers certainly do not want to waste time with waste because they do not find information that is interesting and useful for themselves. Therefore, on a regular basis you must regularly create content on the blog and maintain its quality so that it is always good and useful.
5. Internal Link
Make an internal link in a content that you create, navigate to another article page that is still related to the topic being discussed, this will make visitors increasingly want to explore more information that they want. With the existence of a good internal link can add to the quality of your Blog Onpage SEO.
6. Limit External Link
The more external linking or outgoing links that lead to other blogs installed on your blog page, the more likely the number of readers who leave the blog to go to other blog pages according to the link installed will be even greater, so the bounce rate will be high. External linking is found in many blogrolls, images, and advertisements that appear on the blog page. In addition, multiplying external links will have an impact on the value of your blog. Then naturally in giving out links.
So from that as your reference, a value of 20% to 30% can be called a good percentage for a website / blog. But that does not apply to other blogs, for example if there is a blog that only has one page. How is the bounce rate? it is likely to be 30% higher.
To overcome the external link on the blog you can add rel = 'nofollow noopener' to the link. Example:
<a href='LINK_EKSTERNAL' rel='nofollow noopener'>LINK EKSTERNAL</a>
Thus How to Overcome High Bounce Rate , hopefully useful and useful.