Basic SEO Techniques for Beginners
May 18, 2019
The most basic thing in search engine optimization ( SEO ) is a website keyword. Keywords can determine the amount of blog or web traffic that comes from search engines.
Keyword is also the most noticed thing in applying basic SEO tips. Therefore, choosing the right keywords is important to get maximum results.
Keyword is the key in SEO (Search Engine Optimization). The keywords you choose will play a role in determining the amount of traffic or visitors coming from search engines, such as Google.
For more maximal results, do a research first in finding the right keywords.
The selected keywords should be the most searched keywords on search engines.
If you select the wrong keywords, this will surely lead to quiet visitors. But, if the selected keywords are correct, more visitors from the search engine.
An article or writing should have good keywords to support its ranking in the search engine.
One of the tips in selecting it is to use specific keywords or may be called long tail keywords rather than using short keywords with a high level of competition. This is mainly used for new blogs or websites.
The advantage gained by using long tail keywords is that it can reduce competition for a keyword on search engines.
Thus, the chances of articles appearing on search engines will become even greater. In addition, information seekers on search engines usually also use several words to search.
Basic SEO Techniques for Beginners
Previously, register to the search engine first the website you have, especially Google. Because currently the Google search engine is the most popular compared to other search engines.
For blogger / blogspot users do not need to register a website to Google. Blogger will automatically register your blog on the Google search engine if you do not change the default settings.
The basic SEO techniques are first mastered for those who want to learn free SEO.
Below, we will explain 3 basic tips for learning SEO for beginners who need to know in doing search engine optimization, including:
- Determine the page title (title tag) correctly
- Make an effective description (meta description)
- Use keywords on the page
Below will be explained in more detail about the three things above.
1. Determine the page title (title tag) correctly
The page title is the sentence contained in the title tag and is located between the head tags.
This title will be used as the title of the tab of a page that is opened in a web browser. In addition, this title tag will also be read by search engines as web titles in the search results.
Here's an example of the code.
See more about placing title tags in HTML files.
Title tag is one of the most important components in onpage optimization. Because this tag will show the search engine what topic is being discussed in the text and will appear in the first row before the description.
The reader will also first look at the title of the article rather than its contents to choose which website to open in the search results.
Therefore, do not make the title of an article carelessly.
One of the things that must be done is to add the selected keywords to the page title. Place the keyword at the beginning of the page title also for optimal results. Because the more in front of the keywords are put, the better.
One mistake that is often made is to put the brand or homepage title at the beginning of the article title.
If you are a blogspot user and use a default template, the brand will be created at the beginning of the title of each article. In SEO tips, this is not recommended. So put the brand at the end of the title for better results.
Tips for determining page titles
To be able to make a good article title in the eyes of readers and search engines, you should know the tips. The following tips that need to be known in making an article title.
Create a title according to the contents of the article
The title should be made describing the writing content of a page.
Based on the SEO starter guide made by Google, it is said to avoid creating titles that have no connection with the content / content of the page. Also, avoid making default or obscure titles like "Untitled", "New Page 1".
Create article titles that are fishing
If your page is included in the top ten of Google searches with certain keywords, it is likely that the page will be flooded by visitors, especially if it ranks first.
However, it would be better if the title of the article made is fishing. Maybe visitors will prefer articles with titles like this and the possibility to be clicked will be greater.
It is even possible that your article will be clicked more than the higher order article but has a mediocre title.
2. Make an effective description (meta description)
Descriptions are a few sentences which are excerpts from a writing.
An important description to add to each page because maybe Google will use it as a snippet or snippet in the search results. Although Google can make its own snippet to display relevant sentences.
Just like the title, also add keywords at the beginning of the description. Then how do you add a description? Descriptions are created using the description meta tag in the template. This meta tag will look like this.
<meta name="description" content="deskripsi halaman"/>
Google can also use descriptions that come from the Open Directory Project (ODP) if your website is registered there. You can read it in an article from Google regarding snippets.
Use the following meta tag to prevent all search engines from using data from ODP as a page description.
<meta name="robots" content="NOODP">
If you only want to prevent Google from using descriptions from ODP, use the following meta tag.
<meta name="googlebot" content="NOODP">
According to Google through the Webmaster Central Blog, meta descriptions have no effect on the position of the website in search engines, but can improve clickthrough.
Indirectly, however, the meta description will also affect the search engine ranking. Because clickthrough has an impact on the search engine results page (SERP).
Tips for making an article description
Below will be explained about some basic SEO tips in making a description of an article.
Descriptions are made according to the contents of the article
Same as making a title, the description must also be made according to the article. Make the correct description to describe the written content. Don't make descriptions that have no connection with the content.
Does not only contain keywords
In making a description, don't just enter keywords into it. Because this description will also be read by information seekers, not only by search engines. So for the convenience of the reader make a quality description, not completely filled with keywords.
Create descriptions of fishing
Descriptions should also be made to encourage visitors to click on them. Because besides the title, the description might also be seen by the reader as a consideration to determine the website that will be opened.
Create in each article a unique or different title tag and meta description.
3. Using keywords on the page
Besides being used in the title and description, keywords are also used in the contents of the page.
You can repeat keywords several times to indicate the keyword of an article. Note that repetition of keywords is not excessive. Do repetition with logical sentences. Do not arbitrarily add keywords if indeed it is not needed in the sentence.
Then, what about keyword density?
Keyword density on a page really used to affect SEO. But now keyword density has no more role to play in search engine optimization. Most importantly, naturally add keywords.
Keyword repetition is better by using word variations, i.e. keywords that are more specific, rather than just repeating the exact same keyword. By having a lot of keyword variations, the chances of articles appearing on the search engine will be even greater.
One basic SEO technique that is quite important is where keywords are placed. Then how do you put good keywords for optimization? There are several places that need attention to put keywords in it. Are as follows.
Tag Heading (H1, H2, H3, ....)
This heading tag is used to make a page structured using the main headings and subtitles.
Tag heading must be made sequentially, not carelessly. This means that there are no heading tags that jump to undue headings.
Also add keywords to this tag. Google will prefer web pages like this.
The URL should be made not too long. A shorter URL will be better. Also use keywords in creating URLs.
Add keywords to the anchor text of the link. Avoid making text links with words that have nothing to do with the intended page, for example "click here".
Links added can be internal links or external links. Both types of links if used correctly can also help website ranking in search engines.
Alt tags will be seen by the reader as text in the image if the web browser is not able to open it. For this reason, create text in the alt tag that can describe the image.
This tag will also help search engines find images on a website with certain keywords in image search.
It's best to use keywords effectively in paragraphs without overdoing them.
That's the basic SEO tips that need to be known in doing search engine optimization. The three basic tips above are onpage SEO tips.
Hopefully these tips can help you learn SEO for free.